The Boyz's main cast participates in supporting food-insecure children around the world through a photo shoot for the WFP Balenciaga collection.

Balenciaga, which has been presenting a new WFP collection every year since 2018 under the slogan 'Saving Lives, Changing Lives', is developing a variety of items such as ready-to-wear, accessories, caps, and bags. Jooyeon introduced pink and white colored WFP hoodies, T-shirts, and caps through the pictorial.

Balenciaga signed a partnership with WFP from 2018 to 2030 to raise awareness of the seriousness of the hunger problem, and has continuously donated a portion of the proceeds from sales of the WFP collection to WFP to end the situation by 2030.

Jooyeon, who participated in this pictorial, said, “It is an honor to be able to participate in creating a positive influence with world-class organizations such as WFP and Balenciaga. We hope that this campaign will be of some help in creating a world where children around the world can escape hunger and grow up healthier. “We will continue to show interest and strive to participate in heart-warming activities that help children around the world,” he said.

WFP introduced that Balenciaga has been raising awareness of the global food crisis through the WFP collection and has continued to make donations to alleviate it, and expressed its gratitude to The Boyz's Juyeon for adding positive influence to WFP's activities to relieve extreme hunger of 333 million people. . He also added that he welcomes the sincerity of Balenciaga Korea, which discovers opportunities to publicize and support WFP every year, and hopes to expand its cooperative relationship in Korea.

Meanwhile, Balenciaga Korea and WFP Korea Office, which is presenting its sixth collaboration this year since its first collaboration in 2018, maintains an ongoing partnership under the common goal of 'Zero Hunger' to reduce hunger for people in conflict and disaster environments around the world. We are building a foundation for a better future.

Introduction to the United Nations World Food Program WFP Korea Office

The United Nations World Food Program is the world's largest humanitarian aid organization and won the Nobel Peace Prize in 2020. We are providing life-saving food support in emergency situations and development support to move from conflict, disaster, and climate crisis to peace and prosperity. 2024 marks 60 years since WFP began and 40 years since it ended its support activities in Korea.

Website: http://ko.wfp.org