Korea Karcher selects Brian as brand ambassador

Karcher Korea is a total cleaning solution company that emphasizes the joy of cleaning by reinterpreting cleaning with Brian's pleasant and clean image, which has recently become a trend by establishing itself as a 'cleaning expert' based on his extraordinary passion and interest in cleaning. They explained that they selected Brian as the brand ambassador because they judged that he fit well with the brand identity. In fact, Brian has such a deep affection for Karcher that he introduces Karcher brand products as his cleaning tips.

Brian proved his high popularity through the 'Brian the Cleaning Mania' series, which accumulated over 28 million cumulative views on YouTube in the second half of last year, and is currently appearing on various entertainment programs, showing off his witty remarks, reactions, and unique cleaning knowledge. is continuing. In particular, thanks to its popularity, 'Brian the Cleaning Maniac' was recently aired as a two-part pilot program on MBC, and is now expanding its world view through TV platforms, showing the importance and enjoyment of cleaning to more viewers.

Karcher, which continues to have a global reputation by building a lineup of various premium cleaning equipment such as dry and wet vacuum cleaners, steam vacuum cleaners, and high pressure washers based on unrivaled technology and innovation, is known as the so-called 'cleaning man' to the MZ generation and is a cleaning cleaner among housewives. Together with Brian, who is recognized as an expert, we plan to provide a differentiated brand experience through active communication by increasing contact points with consumers who are interested in cleaning tips or who desperately want cleaning solutions.

Hwang Young-kwon, CEO of Karcher Korea, said, “I think Brian’s bright energy, who is active as a clean cleaning expert and boasts a cheerful charm regardless of generation, is something we have in common with Karcher, and we selected him as our brand ambassador in the hope that this will create positive synergy.” He said, “We plan to showcase ‘special cleaning chemistry’ with Brian through various marketing activities in the future, so please show your interest.”

About Karcher

Karcher is a German premium cleaning equipment brand with 89 years of tradition that has built a full lineup encompassing home and industrial use. Since the company was founded, we have applied for 2,500 cleaning-related patents and are leading the global cleaning equipment industry based on our unrivaled technology and high brand reliability. We are also leading the global cleaning equipment industry by utilizing our technology and knowledge to develop the first cold and hot water high pressure washer in Europe. It suggests a path forward for a solution. Karcher is currently creating continuous innovation in the cleaning industry through 150 branches in 80 countries, 15,330 employees, and 50,000 service centers around the world, and recorded sales of approximately 3.2 billion euros in 2022.

Website: http://www.karcher.co.kr